Beyond the Obstacle
Challenges in business are a given, but it’s our response to them that defines our trajectory. Looking beyond the immediate obstacle, there lies a realm of opportunity and learning.
a professional portfolio about a creative marketer.
plus flowers, marketing inspiration, and a whole lot of coffee.
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a little bit about me
Hi there friend!
My name is Rachel and I’m a New Mexico native with a big love for flowers, all things marketing, and lots of coffee. I absolutely love putting a smile on someone’s face, whether that be through creating a dream bridal bouquet on someone’s wedding day, or sharing an important story about work that’s being done in my community – I find joy in it all during the little moments in between when life truly happens.
I currently live in Albuquerque with my two dogs and kitty cat. OH – and in just a few short months I get to marry the love of my life, Justin!
Growth Unlocked
Every business has a unique potential waiting to be tapped. Recognizing the keys to unlock this growth can set an enterprise on the path to unprecedented success.
Collaboration Magic
The magic that emerges from effective collaboration is undeniable. When diverse minds converge with a shared purpose, the results can be transformative.
●my creative portfolio
a collection of my favorite works
enriched® Educational Grant Program
creating a better future for the next generation
The best way to truly know your community, is to immerse yourself in it. That’s exactly what we’ve done with the US Eagle enrichEd® program. Each year, the ARNIA Foundation gives back to public and charter school teachers of all grades who aim to enrich the lives of their students and set them up for success.
Visit https://www.useagle.org/about-us-eagle/learn/blog/2023-enriched-classroom-grant-program-recipients to read my blog post about our experience visiting the 2023 recipients.
marketing extraordinaire by day, floral expert by any other hour of the day
For as long as I can remember, I’ve loved every single thing about flowers. It doesn’t matter the bloom, color, or shape – each one is a work of art.
Established in 2016, I started sharing content on my Instagram page with my followers and have grown a business and clientele from sharing images and copy about weddings I’ve had the greatest pleasure of creating floral dreams for!
Visit https://www.instagram.com/floralbyrachel/?hl=en to browse past wedding galleries!
Giving Tuesday Partnership with New Mexico Gas Company
giving back to our community in an unexpected way
A significant credit union pillar focuses on giving back and supporting those that may be in need. On Giving Tuesday, organizations nationwide partake in doing random acts of kindness toward others – whether big or small. Ensuring that local families have a warm home during the holidays is one way of demonstrating this.
Visit https://www.useagle.org/about-us-eagle/learn/blog/giving-tuesday to read my blog post about Giving Tuesday.
tiktok content creation
creating engaging content (and yes, that also includes wearing the mascot outfit)
In 2022, I excitedly launched the US Eagle TikTok page. Creating engaging content is always an important and creative part of marketing. I find joy in the challenge of brainstorming new creation from start to finish.
Visit https://www.tiktok.com/@useaglefcu to view more reels and dance moves by the eagle herself.
Testimonials
Rachel is absolutely amazing and talented! She did my wedding flowers and was so helpful in making my vision come true! She was very patient and kind and a dream vendor to work with. She always responded promptly to my emails and other communications and conducted herself with professionalism.
She was very organized when we met and always came prepared with questions for me and deadlines to make decisions. She helped me pick flowers that went perfectly together (because I had no idea what would look nice… I just had a color scheme).
She also helped me stay within my budget which was super helpful for me and gave suggestions on things I could change in order to stay within budget but still have what I envisioned. She was so understanding day of when I needed last minute to add an extra few boutonnieres for family members I forgot and actually was able to make them really fast for me.
She is really able to handle anything thrown at her with ease. I got so many compliments on my bouquet as well as my bridesmaids bouquets! She also did additional floral to include the head table, wedding arch, and flowers to line the aisle. All in all, she did a wonderful job and I would recommend her to anyone looking for a florist for a wedding or any other event.
– Sara T.
2021 bride
I could not recommend anyone better to do floral than Rachel! Not only were the flowers absolutely beautiful for my wedding, but she made every step along the way so easy. When she got started on my flowers she asked questions I hadn’t even thought of- like what shape I was going for, what greenery I wanted, where all I wanted flowers to be in the venue and such. At this point I had a color in mind but knew nothing else about flowers or how to have them arranged in a wedding! Rachel helped me so much in really nailing down what I was looking for and brought that vision to life. The flowers for the day were absolutely stunning and I received so many compliments on them!
If you know exactly what you’re looking for with your floral, she will absolutely deliver on giving you what you are envisioning. And if you are like me and have a very broad idea, you can trust that her creativity and ability to hear what you are wanting will result in the most beautiful arrangements. I will always recommend Rachel’s floral expertise.
– Holly H.
2018 Bride
Rachel was an all around pleasure to work with throughout my entire wedding process! She clearly and patiently explained all of my floral options and customized an order that was exactly what I hoped for.
She had all of my needs, cost breakdowns, and options ready and happily guided me in my choices. I had a great experience working with her and my wedding ambiance and photos were stunning thanks to her flowers and hard work. She is the best!
-Susannah N.
2019 Bride
Rachel Pierce 